Talkwalker is aiming to take social listening to the next level

The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate. Brands don’t want the fear of missing out on a good customer review, or a positive mention, or even genuine advice on how to improve their offerings.

In the social Wild West however, finding the golden four-leaf clover amid the field of ill-use and irrelevance is becoming increasingly difficult. Social media monitoring tools are able to collect and filter all the mentions, but the rise of social listening takes things a step further. Instead of collating audience response based on engagement rate and number of mentions, social listening tools promise analysis based on mood for greater insights.

Talkwalker, a provider of social listening and analytics software with offices in the US, Germany, Singapore and Luxembourg, is a good example of showcasing social listening in action. Ahead of her speaking appearance at #DMWF North America later this month, MarketingTech spoke with Milena Schmidt (left), US marketing manager at Talkwalker, on the company’s USP and changing customer expectations in a world of data deluge.